Talking about all things CTV with Philip Duffield, UK VP at The Trade Desk.

Listen to this episode from The CTV Podcast on Spotify. In S2, E4 of The CTV Podcast, I am joined by Philip Duffield, VP, UK at The Trade Desk.We cover a lot of ground including:How TTD looks at CTV.The evolution of programmatic buying in CTV.The types of data now available in CTV advertising.Why we need fewer walled gardens in CTV, not more.The role of open and interoperable IDs in CTV advertising, and why they are needed.How the converging worlds of retail media & CTV are creating new opportunities.And much more... Hosted on Acast. See acast.com/privacy for more information.