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Data, and its role in CTV advertising with Lotame CRO, Christopher Hogg.

Listen to this episode from The CTV Podcast on Spotify. In S2, E3 of The CTV Podcast, I am joined by Chris Hogg, Chief Revenue Officer, Lotame.We cover a lot of ground including:The evolution of Lotame.The types of data now available in CTV advertising.How the converging worlds of retail media & CTV are creating new signals.The role of IDs in CTV advertising, and the portability of them.Why DR ad budgets will continue to transition to CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.



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Data, and its role in CTV advertising with Lotame CRO, Christopher Hogg.

https://open.spotify.com/episode/4MEPE7eJUHyFAfN9zVUND3

Listen to this episode from The CTV Podcast on Spotify. In S2, E3 of The CTV Podcast, I am joined by Chris Hogg, Chief Revenue Officer, Lotame.We cover a lot of ground including:The evolution of Lotame.The types of data now available in CTV advertising.How the converging worlds of retail media & CTV are creating new signals.The role of IDs in CTV advertising, and the portability of them.Why DR ad budgets will continue to transition to CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.



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https://open.spotify.com/episode/4MEPE7eJUHyFAfN9zVUND3

Data, and its role in CTV advertising with Lotame CRO, Christopher Hogg.

Listen to this episode from The CTV Podcast on Spotify. In S2, E3 of The CTV Podcast, I am joined by Chris Hogg, Chief Revenue Officer, Lotame.We cover a lot of ground including:The evolution of Lotame.The types of data now available in CTV advertising.How the converging worlds of retail media & CTV are creating new signals.The role of IDs in CTV advertising, and the portability of them.Why DR ad budgets will continue to transition to CTV.And much more... Hosted on Acast. See acast.com/privacy for more information.

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