Anton on Substack

The MVP cycle can be productive, but too often it becomes a looping treadmill — especially for startups without a bold POV or category-level clarity. Love how you called out the danger of false negatives and the over-indexing on easily measurable metrics (vs. deeper customer insight). In my work, I’ve seen the strongest launches happen when founders treat the MVP not as the product, but as the provocation — a focused narrative backed by just enough UX to validate a bigger bet. You don’t need to be perfect, but you do need a story that resonates fast and a market that actually cares.