AI Powered GTM Marketing Strategies

Listen to this episode from GTM AI Podcast with Coach K and Jonathan Moss on Spotify. www.gtmaiacademy.com www.aibusinessnetwork.aihttps://www.linkedin.com/company/velocityengine-ai/about/AI-Powered Go-To-Market Strategies with Nick Bhavsar | GTM AI PodcastIn this episode of the GTM AI podcast, host Jonathan welcomes Nick Bhavsar, Co-Founder and CMO of Velocity Engines, to discuss the critical state of go-to-market (GTM) strategies and how AI can revolutionize this space. They explore the inefficiencies plaguing GTM today and trace Nick's transition from a career in engineering to becoming a thought leader in marketing. Nick elaborates on the foundational aspects of GTM, covering essential phases like segmentation, positioning, and persona-specific content creation. He also unveils how Velocity Engines leverages AI to streamline these marketing processes, from strategy development to content execution, and closes with visionary insights on the future of AI in both B2B marketing and consumer behavior. Tune in for an enlightening conversation filled with practical advice, industry stats, and future trends.00:00 Introduction and Guest Overview00:43 Nick Bhavsar's Background and Career Journey05:37 The Broken State of Go-To-Market Strategies07:50 Fundamentals of Marketing and AI's Role10:23 Solving Go-To-Market Challenges with AI17:10 Understanding the Buying Committee18:36 Personalizing Content for Different Personas19:54 The Role of AI in Sales and Marketing22:40 Founding Velocity Engine23:48 Velocity Engine's Go-to-Market Strategy26:39 Future of AI in B2B Marketing30:02 Consumerization of B2B35:34 Closing Thoughts and Contact Information