#206: Drive | How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai

Listen to this episode from The Exit Five CMO Podcast (Hosted by Dave Gerhardt) on Spotify. This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman, CMO at Copy AI and former SVP of Marketing at Clari, hosted a session on leveraging AI to create a $0 CAC strategy that drives demand generation. With a career spanning leadership roles in B2B SaaS, Kyle brings a wealth of experience in building high-performing teams and transforming go-to-market strategies.Kyle covers:Why developing a provocative point of view is critical to differentiate your brandHow to build a content flywheel that aligns operations, drives consistency, and improves velocity.Strategies to reduce “go-to-market bloat” and streamline processes for sustainable growth.Timestamps(00:00) - - Intro to Kyle (05:46) - - Content is strategy, but most companies have bad content (06:57) - - Force a choice, not a comparison (09:59) - - Book recommendations for thinking about your company differently (12:54) - - Identifying core problems and target audience (16:13) - - What is GTM Bloat? (20:17) - - Beat the friction out of your process (22:21) - - How to create a demand flywheel (29:19) - - Non-negotiable content types (30:42) - - Real thoughts from real subject matter experts (35:26) - - Harness the power of the internet (37:19) - - Always-on ways to capture the demand you create (40:37) - - Q&A Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Zuddl.We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more.