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Don't Listen to Your Customer: Behavior Change in the Informal African Retail Sector
When we launched Sarafu, a B2B commerce app that allows retail FMCG (fast moving consumer goods) shops to place orders for their supplies on a smartphone, most of the retail shop owners we approached in Dar Es Salaam, Tanzania were hesitant about the idea.
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Don't Listen to Your Customer: Behavior Change in the Informal African Retail Sector
When we launched Sarafu, a B2B commerce app that allows retail FMCG (fast moving consumer goods) shops to place orders for their supplies on a smartphone, most of the retail shop owners we approached in Dar Es Salaam, Tanzania were hesitant about the idea.
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https://firasahmad.substack.com/p/dont-listen-to-your-customer-behavior/commentsDon't Listen to Your Customer: Behavior Change in the Informal African Retail Sector
When we launched Sarafu, a B2B commerce app that allows retail FMCG (fast moving consumer goods) shops to place orders for their supplies on a smartphone, most of the retail shop owners we approached in Dar Es Salaam, Tanzania were hesitant about the idea.
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