developerrelations.com/case-studies/failing-to-monetise-a-marketplace
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Marketplace monetisation the wrong way
What happens when a trusted partnership model is upended overnight? For one SaaS company, a sudden shift toward monetizing its app marketplace strained relationships with partners and disrupted its DevRel team. But out of the fallout came valuable lessons about balancing business goals with community trust. Through persistence and careful rebuilding, the company found a way to evolve its marketplace while preserving the developer goodwill that fueled its success.
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Marketplace monetisation the wrong way
What happens when a trusted partnership model is upended overnight? For one SaaS company, a sudden shift toward monetizing its app marketplace strained relationships with partners and disrupted its DevRel team. But out of the fallout came valuable lessons about balancing business goals with community trust. Through persistence and careful rebuilding, the company found a way to evolve its marketplace while preserving the developer goodwill that fueled its success.
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https://developerrelations.com/case-studies/failing-to-monetise-a-marketplaceMarketplace monetisation the wrong way
What happens when a trusted partnership model is upended overnight? For one SaaS company, a sudden shift toward monetizing its app marketplace strained relationships with partners and disrupted its DevRel team. But out of the fallout came valuable lessons about balancing business goals with community trust. Through persistence and careful rebuilding, the company found a way to evolve its marketplace while preserving the developer goodwill that fueled its success.
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- descriptionWhat happens when a trusted partnership model is upended overnight? For one SaaS company, a sudden shift toward monetizing its app marketplace strained relationships with partners and disrupted its DevRel team. But out of the fallout came valuable lessons about balancing business goals with community trust. Through persistence and careful rebuilding, the company found a way to evolve its marketplace while preserving the developer goodwill that fueled its success.
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- og:descriptionWhat happens when a trusted partnership model is upended overnight? For one SaaS company, a sudden shift toward monetizing its app marketplace strained relationships with partners and disrupted its DevRel team. But out of the fallout came valuable lessons about balancing business goals with community trust. Through persistence and careful rebuilding, the company found a way to evolve its marketplace while preserving the developer goodwill that fueled its success.
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