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Hashtagging Away Your Rights: Privacy and Publicity Rights in Soc

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The fashion industry is finally loosening its buttons—several decades and a few billion dollars in advertising later, retailers are moving away from using high-price

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Legal, Business, Social Media, IP, Patent, Hashtagging

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Hashtagging Away Your Rights: Privacy and Publicity Rights in Social Media

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The fashion industry is finally loosening its buttons—several decades and a few billion dollars in advertising later, retailers are moving away from using high-priced models and exotic locations to lure customers. Instead, many brands are promoting their designs by relying on every day images of existing customers wearing their products. Consumers- specifically, young women- are flaunting their personal style through social media platforms and retailers are embracing this outlet as a means of engaging customers.

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