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Personas | The GitLab Handbook

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Personas

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Learn more about GitLab and what makes us tick.

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https://web.archive.org/web/20240908154230/https://handbook.gitlab.com/handbook/product/personas/

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Personas

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Roles vs personas Personas describe the ideal target for GitLab. They help us define our messaging and marketing delivery. They are theoretical people to target. By defining their concerns and where they go for information, we can best spend our marketing dollars and sales efforts by focusing on this ideal target. Roles are distinct job titles. These are the real people you will encounter while selling. You will find a contact at an account with a specific role.

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@GitLab

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Personas

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Roles vs personas Personas describe the ideal target for GitLab. They help us define our messaging and marketing delivery. They are theoretical people to target. By defining their concerns and where they go for information, we can best spend our marketing dollars and sales efforts by focusing on this ideal target. Roles are distinct job titles. These are the real people you will encounter while selling. You will find a contact at an account with a specific role.

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2024-06-27T22:14:31+00:00

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