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How the Ad-Tech Supply Chain Is Being Compressed and Evolving - BidSwitch

Marketers want a leaner supply chain while maintaining addressability Key insights: Privacy and need for performance are driving optimization. Duplication remains, but for a reason. Brands […]



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How the Ad-Tech Supply Chain Is Being Compressed and Evolving - BidSwitch

https://web.archive.org/web/20220324102556/https:/blog.bidswitch.com/how-the-ad-tech-supply-chain-is-being-compressed-and-evolving

Marketers want a leaner supply chain while maintaining addressability Key insights: Privacy and need for performance are driving optimization. Duplication remains, but for a reason. Brands […]



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How the Ad-Tech Supply Chain Is Being Compressed and Evolving - BidSwitch

Marketers want a leaner supply chain while maintaining addressability Key insights: Privacy and need for performance are driving optimization. Duplication remains, but for a reason. Brands […]

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