qz.com/132070/the-simple-reason-products-fail-consumers-dont-understand-what-they-do

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https://qz.com/132070/the-simple-reason-products-fail-consumers-dont-understand-what-they-do

The simple reason products fail: Consumers don’t understand what they do

The Holy Grail for innovators often is not simply to win in an existing market, but also to create an entirely new product category. But doing so raises a critical question for the entrepreneur: How do you get potential customers and investors to understand what it is you are doing?



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The simple reason products fail: Consumers don’t understand what they do

https://qz.com/132070/the-simple-reason-products-fail-consumers-dont-understand-what-they-do

The Holy Grail for innovators often is not simply to win in an existing market, but also to create an entirely new product category. But doing so raises a critical question for the entrepreneur: How do you get potential customers and investors to understand what it is you are doing?



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https://qz.com/132070/the-simple-reason-products-fail-consumers-dont-understand-what-they-do

The simple reason products fail: Consumers don’t understand what they do

The Holy Grail for innovators often is not simply to win in an existing market, but also to create an entirely new product category. But doing so raises a critical question for the entrepreneur: How do you get potential customers and investors to understand what it is you are doing?

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