Scale Google Ads with the Bottom-Up Funnel (w/ Aaron Young) | Ep 35

Listen to this episode from The PPC Mastery Podcast on Spotify. 🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditSubscribe to Aaron Young on YouTube: https://www.youtube.com/@AaronYoungGoogleAds🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.Subscribe to The PPC Edge Newsletter and get our Google Ads Audit Templates for FREE (€199 value): https://www.ppcmastery.com/newsletter 🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hubChapters00:00 Introduction to Bottom of Funnel Strategy00:19 Welcome to the PPC Mastery Podcast00:28 Guest Introduction: Aaron Young00:55 The Myth of Advanced Strategies01:52 Aaron Young's Journey in PPC07:22 Defining the Bottom Up Funnel Approach07:44 Implementing the Bottom Up Funnel Strategy13:24 Lead Generation vs. E-commerce Strategies16:47 Evaluating Campaign Success21:30 Challenges and Considerations26:14 Rapid Fire Questions30:40 Final Thoughts and Advice32:50 Conclusion and Outro