How Meta Ads Manager Is Lying to You & What You Can Do About It

Listen to this episode from Perpetual Traffic on Spotify. Ralph and Lauren are getting into the nuances of Meta’s audience segmentation and why relying solely on in-app metrics could be costing you big. They break down how Meta categorizes audiences into "new," "engaged," and "existing" and why that distinction is crucial for optimizing ad spend. If you’ve ever wondered whether your ad dollars are actually bringing in new customers or just retargeting the same warmed-up leads, this is the episode for you. Plus, Lauren shares an eye-opening moment from a recent mastermind, telling us just how many high-revenue brands are still dropping the ball on AI-driven customer engagement. Get ready for some critical insights, a little beachside humor, and the one Meta Ads setting you must double-check today​.Chapters:00:00:00 - Enter the Perpetual Traffic Arena00:01:58 - Digital Marketer & The Founder's Board Blueprint00:05:24 - Masterminds: The Hidden Growth Accelerator00:06:06 - AI’s Customer Service Takeover00:15:27 - Data: The Make-or-Break Factor00:18:02 - Meta’s Audience Segmentation Secrets00:26:44 - The Ad Set Performance Lab00:27:51 - Audience Segmentation vs. Attribution Windows00:29:38 - Ads Manager: Audience Setup Masterclass00:31:33 - Data Integrity & Attribution Warfare00:36:50 - Meta’s Attribution Minefield00:39:42 - Tier 11 Data Suite: Your Competitive Edge00:49:53 - The Final Word: What’s Next?LINKS AND RESOURCES:Episode 362: META Solution Engineers Tell All: The REAL Truth Behind the iOS 14 UpdateEpisode 363: How META and Facebook Plan to Solve the iOS Crisis: Part 2 with Sean Bedford and Ben Lampert from METAEpisode 673: Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It Episode 666: The 5 Step Formula to Determine Your nCACEpisode 668: Part 2 – The 5 Step Formula to Determine Your nCACGet Your Marketing Performance IndicatorsTM Checklist Now!Tier on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic Survey