Season 5, Episode 20: The scientific approach to advertising measurement (with Andrew Covato)

Listen to this episode from Mobile Dev Memo Podcast on Spotify. My guest on this week's episode of the podcast is Andrew Covato, a veteran of the largest digital advertising platforms -- including Meta, Google, and Snap -- and the founder and managing director of Growth by Science, an advertising measurement and technology consultancy. Andrew and I discuss the topic of advertising measurement broadly, including:The misconceptions that advertisers have about how the largest walled garden advertising platforms function;The principal mistakes companies make related to marketing-driven growth;The scientific approach to measurement;How companies can future-proof their advertising measurement;The analytical constraints that prevent most advertisers from growing spend;Creative analytics;A systematic approach to channel diversification.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.