331 I How to Grow Your Social Media from Nothing

Listen to this episode from The Obvious Choice on Spotify. Everyone teaching social media growth is competing for attention . . . on social media. They're forced to share what performs best, not what works best. Read the full article here: https://www.theptdc.com/articles/how-to-grow-social-media-from-nothing-or-basically-nothingOrder my book "The Obvious Choice" here: https://amzn.to/4ghBzceMentioned in this video: "Viralnomics: How to Get People to Want to Talk About You" https://amzn.to/4i1x0DdNot sure if you want to get my book, “The Obvious Choice”? Here’s a free sample to check out: https://www.theptdc.com/the-obvious-choice-free-chapterWho Am I?Jonathan Goodman is the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top show for coaches, entrepreneurs, and small business owners. Jon’s been featured in most major business and fitness publications including Men’s Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him. Subscribe to my free weekly newsletter "5 Reps Friday" read by 73,000+ each week: https://www.theptdc.com/newsletter-subscribeGet my FREE "Jacked Nerds Reading List" here: https://www.theptdc.com/11-best-books-for-jacked-nerdsJoin my Online Trainer Mentorship program: https://onlinetrainermentorship.com/mentorship/?utm_source=youtube&utm_medium=social&utm_campaign=OTMEvergreenFollow me on social media:Instagram: https://www.instagram.com/itscoachgoodman/X: https://x.com/itscoachgoodmanLinkedIn: https://www.linkedin.com/in/jon-goodman/Timestamps0:00 Growing my social media platforms2:00 The Social Media Advice Paradox3:03 Master the Four Stages of Social Media Growth4:01 The Sea Lion Strategy5:02 Don't Create a Community—Join One Already in Progress6:00 The Sea Lion Method: Step by Step6:34 The 15-Paperclip System That Built My Community8:04 What's Working Right Now: Real Success Stories8:41 My Current Approach: The Hidden Work9:33 Connect More, Create Less9:54 Five Connection Strategies That Outperform Content15:15 The Psychology of Sharing16:30 The Three Types of Content That Drive Growth18:45 Final Practical Tips for Sustained Growth19:21 Choose Your Path: Engagement or Sales20:42 The Timeless Social Media Strategy