How To Grow Your Email List With Paid Ads (The Right Way)

Listen to this episode from Newsletter Operator on Spotify. Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Introduction to AdCrate and Growth Strategy02:56 The Importance of Ad Creative in Paid Advertising05:47 Navigating Media Platforms: Meta vs. TikTok08:53 Static vs. Video Creatives: Balancing Production and Impact11:49 Effective Static Ad Formats and Testing Strategies15:09 Common Mistakes in Ad Creation and Copywriting Tips17:55 Leveraging AI for Ad Copy and Customer Insights20:47 Innovative Ad Formats: Memes and Interface Hacking25:42 Understanding Hook Rates and Audience Engagement28:10 Navigating Video Content Creation on a Budget35:09 The Importance of Script Writing for Ads40:50 Exploring Effective Video Lengths and Frameworks43:40 Utilizing Motion Graphics for Enhanced Engagement46:34 Iterating and Testing Ads for SuccessLinks Mentionedhttps://www.adcrate.co/