Advanced Facebook Ads: Manual Over-Bidding, Intra-Day Scaling And Algorithm Hacks

Listen to this episode from eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection on Spotify. Are you frustrated by unpredictable ROAS and rising Facebook ad costs that make scaling your Shopify brand feel impossible? You’re definitely not alone. Many brands see their first customer acquisition barely break even—or even lose money—forcing them to rely on retention just to stay afloat.In this episode, I’m joined by Manel Gomez, CEO and founder of Meta Scaling Accelerator. Since 2016, Manel has managed over $25 million in Facebook ad spend, helping e-commerce brands break through the noise and actually scale profitably. He’s not just another ad guy—he’s the creator of the “Wave Surfing” methodology, a proven system for maximizing your ad spend during peak performance windows while minimizing risk.We dig into:How to spot your brand’s natural conversion peaks using Shopify AnalyticsWhy testing customer motivations (“angles”) beats endless audience tweaksMatching creative formats to how your customers really shopEmbracing ROAS ups and downs—and how to ride those waves for profitUsing AI for faster creative production (without losing your strategic edge)Building an ad account structure that can handle real growthIf you’re ready for actionable strategies and a fresh perspective on Facebook ad scaling, you’ll love what Manel has to share.Check out his YouTube channel here for more strategies!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.