Building a Timeless Brand in a Trend-Driven World with Alice McMullin

Listen to this episode from Process The Podcast on Spotify. In this conversation, Alice McMullin discusses the evolution of her furniture brand, McMullin, navigating changes in consumer behaviour and the importance of intuition in design. She shares her journey from selling Icelandic sheepskins to creating a successful furniture line, emphasising the influence of personal experiences and family on her design aesthetic. The conversation also delves into the collaborative nature of her work, the dynamics of her team, and the significance of maintaining a unique brand identity in a competitive market. Alice also discusses her journey in the design and furniture industry, emphasising the importance of organic collaborations, community engagement, and sustainability. She reflects on her childhood influences, the significance of following one's intuition in business, and the cultural aesthetics that shape her work. Alice also shares insights on the challenges of entrepreneurship and the personal growth that comes from overcoming obstacles.Find McMullin's latest collection Studio 80 here. Find McMullin on Instagram here. This episode was powered by Remy! Sign up to the waitlist here! Follow Remy on Instagram here. If you loved this episode, we'd love you to let us know! Leave a review on your Apple or Spotify Podcast Player.Find Process on Instagram here. Find us on Tik Tok here. Find your host Arielle Thomas here. See you next Sunday! xx Hosted on Acast. See acast.com/privacy for more information.