E100: The Truth About LinkedIn Ads: Creativity, Retargeting & Wasted Spend

Listen to this episode from B2B Marketing Futures on Spotify. The Truth About LinkedIn Ads: Creativity, Retargeting & Wasted SpendIn this episode of B2B Marketing Futures, we go deep into what actually works in LinkedIn advertising. Host Joaquin Dominguez is joined by AJ Wilcox (Founder of B2Linked and host of the LinkedIn Ads Show), Eddie Casado (Head of Growth Marketing at Mouseflow), and Tom Gatten (CEO of Adzact) to unpack how leading marketers are making B2B ads perform.🎯 Learn how to:Keep social actually social with creative-first LinkedIn ad strategiesUse video to build retargeting funnels that convertAvoid wasting budget on "click sponge" companies draining your ad spendRun multi-platform tests on TikTok and Meta to validate ad creativeCombine intent and fit for smarter ABM on LinkedInIf you're in B2B demand gen, growth, or paid social, this is your playbook for winning in a high-CPC world. Hosted on Acast. See acast.com/privacy for more information.