Postscript CPO on Driving Product Revenue with SMS | Chiara McPhee | E260

Listen to this episode from The Product Podcast on Spotify. In this episode, Carlos Gonzalez de Villaumbrosia interviews Chiara McPhee, Chief Product Officer at Postscript, a leader in SMS marketing for e-commerce. Postscript is revolutionizing how e-commerce brands engage with customers. With over $100 million in Annual Recurring Revenue (ARR) and more than 20,000 Shopify merchants using their platform, Postscript has become a powerhouse in conversational commerce. Their SMS marketing tools have helped generate over $2 billion in e-commerce revenue for their customers annually, with open rates exceeding 90%, far outpacing traditional email marketing.In this episode, Chiara shares her insights on:* Leveraging generative AI to create personalized, one-to-one conversations that drive revenue.* How AI agents are outperforming human customer support in certain areas.* Key revenue leading indicators in SMS marketing and setting up effective attribution models.* Overcoming challenges in scaling infrastructure to achieve $100M in Annual Recurring Revenue.* The benefits of focusing exclusively on Shopify.* The "Horizon Strategy" approach to building teams tailored for Horizon 1 (cash cow), Horizon 2 (growth), and Horizon 3 (moonshots), balancing short-term wins with long-term ambitious goals in product development.In this episode, we'll explore how Postscript is leveraging cutting-edge technology to deliver personalized customer experiences, driving revenue and redefining e-commerce marketing. We'll discuss leveraging generative AI to create personalized, one-to-one conversations that drive revenue, how AI agents are outperforming human customer support in certain areas, overcoming challenges in scaling infrastructure to achieve $100M in Annual Recurring Revenue, and the benefits of focusing exclusively on Shopify. What you'll learn:* Chiara's journey to becoming CPO at Postscript and her insights on the power of SMS marketing.* How generative AI enables personalized, one-to-one conversations that drive revenue.* Key strategies for SMS marketing, including compliance, personalization, and integration with other channels.* How to structure product teams using the "Horizon Strategy" to balance short-term wins with long-term innovation. Key Takeaways:*Personalized Conversations: Chiara emphasizes the importance of leveraging generative AI to create personalized, one-to-one conversations that drive revenue.*Focus on Shopify: Chiara highlights the company's strategic decision to focus exclusively on Shopify, and the impact it had on business outcomes.*Horizon Strategy: Chiara shares the benefits of the "Horizon Strategy" approach to building product teams tailored for different stages of growth and innovation.Credits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Chiara McPhee