Rand Fishkin on SEO, AI Overviews, and the Future of Content Marketing

Listen to this episode from The Edward Show on Spotify. E674: Rand Fishkin joins the pod! Founder of Moz. Creator of SparkToro. Hugely influential in how millions of people - myself included - approach marketing. He goes deep on: - The future of SEO in an AI world - Why engagement beats backlinks (confirmed in Google’s own court testimony) - The unexpected top-of-funnel gap being left to exploit - The marketing metrics he actually tracks - And why audience insights are the most overlooked growth lever ⭐️ Rand and his companies: Rand on Threads: https://www.threads.com/@randderuiter Rand on LinkedIn: https://www.linkedin.com/in/randfishkin/ SparkToro: https://sparktoro.com/ Snackbar Studio: https://snackbarstudio.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Rand Fishkin 00:57 Evolution of Moz and Digital Marketing Insights 02:46 Rand’s KPIs 04:02 Impact of AI on SEO and Marketing 16:20 Marketing Strategies for Snackbar Studio 22:05 Data-Driven Approach to Game Marketing 30:42 Importance of Data-Driven Decisions 34:36 Influence of Anecdotes and Stories 35:30 Understanding Audience Resonance 36:38 Challenges with Data Accuracy 39:17 Evolution of SEO and SparkToro 45:39 Customer Success Stories with SparkToro 54:10 Google API Leak: Engagement vs Backlinks 01:05:03 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #digitalmarketing #seotips #marketing