Meet The Man Making Millionaires on YouTube | Oscar Owen

Listen to this episode from Creator Playbooks on Spotify. Get Oscar’s YouTube playbook with my free newsletter:https://callummcdonnell.substack.comApply to work with me:https://forms.gle/uw6NZDBHs2pQNYhbAOscar Owen isn’t just a famous YouTube magician — he’s a YouTube expert. With two channels nearing 1M subscribers combined, Oscar has mastered the art of faceless content, creator breakdowns, and turning views into serious revenue. In this episode, he breaks down how he builds content that ranks, earns, and converts — including how he attracts clients, automates income, and reverse engineers top creators to dominate the algorithm.If you want to grow faster on YouTube, attract leads through content, and build a faceless brand that prints money while you sleep — Oscar’s playbook is essential.Listen on Your Podcast Player:https://podcasters.spotify.com/pod/show/creatorplaybooks/Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ TikTok - https://www.tiktok.com/@heycallum X - https://x.com/McdonnellCallum/ LinkedIn - https://www.linkedin.com/in/callummcdonnell/Produced by 7xContent – make your own Podcast with us: https://www.7xcontent.com/Follow Oscar on socials:YouTube (coaching channel) - https://www.youtube.com/@oscarowenbusinessYouTube (magic channel) - https://www.youtube.com/@OscarOwenInstagram - https://www.instagram.com/oscarowenmagic/Twitter/X - https://x.com/oscarowenmagic Timestamps:00:00 – Introduction02:17 – How one video made over $100,00006:02 – The mistake most creators make starting out09:45 – Targeted views vs. viral views13:30 – The power of niche authority on YouTube17:12 – Turning 500 views into clients21:06 – The system Oscar uses to stay consistent25:39 – When and what to outsource30:14 – Why lead magnets drive more sales than subs34:50 – How to batch-create 3 months of content39:23 – The secret to trust-building via video43:47 – Creating bingeable video ecosystems48:30 – When having 500K subs becomes a problem52:19 – Using YouTube instead of paid ads56:40 – Oscar’s current strategy & coaching insights