Process Over Panic: John Burdett's Story-Driven Sales Strategy for Founders

Listen to this episode from Your Brand Amplified on Spotify. John Burdett’s journey from a high-performing software engineer to a purpose-driven business leader offers a compelling model for sustainable entrepreneurship. After years of chasing results and enduring burnout, he embraced servant leadership and emotional intelligence, reshaping his approach to business. His company, Fast Slow Motion, was founded on the belief that building intentional systems—not heroic effort—enables growth, stability, and fulfillment for both leaders and their teams. Burdett emphasizes the power of documenting processes, implementing smart CRM systems like Salesforce and HubSpot, and prioritizing long-term strategy over short-term gains. His “Three P’s” framework—Purpose, People, and Profit—provides a balanced foundation for creating businesses that are not only profitable but also meaningful and human-centered. He also advocates for focusing on sales instead of early-stage fundraising, highlighting that consistent revenue is the best path to autonomy and scale. For entrepreneurs and business leaders looking to escape the chaos of reactive management and build something lasting, Burdett’s insights are invaluable. Explore more of his leadership philosophy, real-world strategies, and business growth advice by visiting Fast Slow Motion’s podcast page. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar