Decoding the New-Age Marketing Mix with Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising, InMobi

Listen to this episode from The Great Indian Marketing Show on Spotify. In this episode of The Great Indian Marketing Show, we’re thrilled to sit down with Vasuta Agarwal, the powerhouse behind Glance’s innovative advertising strategy and InMobi performance solutions. From her early days as a chip designer at Intel to consulting with McKinsey, and now driving consumer and performance advertising at Glance, Vasuta’s journey is one of fearless pivots and relentless curiosity. Key Takeaways: 1. An Unexpected Career Path: How Vasuta’s willingness to switch lanes led her from tech to consulting and finally to ad tech, shaping her unique approach to leadership and strategy. 2. Cracking Brand Engagement: How Glance is helping advertisers leverage the lock screen to transform the way brands engage with their target audiences, while using local insights to drive campaigns that truly resonate. 3. Career Advice That Hits Home: Embrace the unknown, take risks, and be open to unlearning what you think you know—a mindset that fuels success in the ever-evolving world of ad tech. This episode is packed with insights, strategies, and inspiration. Whether you’re navigating the complexities of digital marketing or exploring innovative B2B advertising avenues, Vasuta’s approach to balancing tech, creativity, and consumer-first thinking will leave you with actionable takeaways to elevate your game.