152: The MadTech Podcast Special: Media Plan Diversity

Listen to this episode from The MadTech Podcast on Spotify. Our eleventh edition of The MadTech Podcast Special explores media plan diversity. With the rise of diversity within the digital marketing industry, the concept is becoming a fascinating point of discussion in the production of display ad campaigns. In this episode, Karan Singh, senior commercial director, advertiser partnerships at Xandr and Serhat Ekinci, managing director, Unite at Omnicom Media Group UK joins ExchangeWire’sLindsay Rowntree to discuss marketplace curation in the digital marketing industry. In this session, they cover what is meant by media plan diversity, and why marketplace curation is a good solution for this; how brands are incorporating this into their media plan; what role marketplace curation can play in helping buyers target these niche audiences; and whether this a better option than the traditional cookie targeting.