The Science of Creative (And Other Hot Takes) with Uber and Dr. Squatch

Listen to this episode from Open Haus on Spotify. Uber and Dr. Squatch’s respective ad creative is the stuff of legend (hello, Sydney Sweeney Body Wash Genie!) – now, learn the tools of the performance creative trade from the pros behind these major brand operations. On October 17, we brought together Matt Yager, Director of Global Performance Creative Optimization at Uber, Suraj Sundar, Director of Performance Marketing and Ad Creative at Dr. Squatch, and Haus’ own Olivia Kory for one of the most colorful performance creative discussions of the year. Settle in to hear Matt, Suraj, and host Olivia Kory weigh in on: - Attitudes towards celebrities in creative - What to look for when hiring performance creatives and building a team - How to give fresh creative a fair shot - When to trust (or not trust) platform-reported data - Creative iteration, creative fatigue, and signals to monitor Connect with Us: 🌐 Website: https://haus.io/ 📱 Olivia's LinkedIn: https://www.linkedin.com/in/olivia-kory-50230812/ 📱 Matt's LinkedIn: https://www.linkedin.com/in/matt-yager-59689b78/ 📱 Suraj's LinkedIn: https://www.linkedin.com/in/suraj-sundar-0bb581b5/