The Shift In Thinking That Creates Strong Brand Stories

Listen to this episode from The Spin Sucks Podcast with Gini Dietrich on Spotify. Most brand stories miss the mark becuase they're focused on the wrong thing, don't resonate with the intended audience, or lack consistency accross different channels. But there is a way to do it right, and that's exactly what Gini Dietrich is sharing this week on the Spin Sucks Podcast.