Brex President & CPO on embedding Product team into sales process to accelerate revenue growth | Karandeep Anand | E251

Listen to this episode from The Product Podcast on Spotify. In this episode, Carlos Gonzalez de Villaumbrosia interviews Karandeep Anand, President and Chief Product Officer at Brex, one of the fastest-growing fintech companies in the world.Founded in 2017, Brex quickly became the go-to financial services partner for most Silicon Valley startups, with 80% of Y Combinator startups using their platform. This rapid growth led to over $1.2 billion in funding and a $12.3 billion valuation. Brex now serves a wide range of companies, from startups to large enterprises, including over 150 public companies with a combined estimated market cap exceeding $2.9 trillion.Karandeep's impressive career includes 6.5 years at Meta, where he led a team of 3,000 people and served 200M+ businesses globally, and 15 years at Microsoft, heading product management for Azure's application and developer platforms. At Brex, he has been instrumental in transforming the company's Product Management culture and expanding its product into a comprehensive financial platform offering corporate cards, treasury solutions, and software for travel and expenses in one place.In this episode, we explore Brex's evolution from a startup-focused company to serving enterprise customers, the integration of AI in financial products within a highly regulated environment, and the restructuring of product teams for efficiency and innovation. We also discuss Karandeep's unique perspective on product-market fit and the importance of continuous innovation in a rapidly changing market.What you'll learn:Karandeep's approach to evolving Brex from a startup-focused company to serving enterprise customers.How AI is integrated into financial products in a highly regulated environment.Strategies for restructuring product teams to drive efficiency and innovation.The importance of PMs spending more time on customer calls and listening to customers.A third go-to-market motion mixing PLG and SLG: Assisted Product-led growth.Why product-market fit is a journey, not a destination, and the importance of continuous innovation.Key Takeaways:AI Integration: Karandeep highlights the use of AI not just in products, but also to reduce change management costs for customers.Product Team Restructuring: He discusses the transformation of Brex's product team, emphasizing the role of PMs as ""mini-CEOs"" for their product lines.Customer-Centric Approach: Karandeep stresses the importance of PMs being directly involved in sales calls and customer interactions.Continuous Innovation: He argues that product-market fit is not a static goal but a continuous journey in today's rapidly changing market.Go-to-Market Strategy: Karandeep introduces the concept of "assisted PLG" as a hybrid approach between product-led and sales-led growth.Social Links:- Follow our Podcast on Tik Tok here- Follow Product School on LinkedIn here- Join Product School's free events here - Find out more about Product School hereCredits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Karandeep Anand