87. Is ChatGPT Killing Google? Optimising for LLMs, AIO, and the Truth About AI and SEO in 2025 w. Joe Alder

Listen to this episode from Smarter Marketer on Spotify. With the growth of AI and LLMs like ChatGPT, the question "Is Google dying?" is often being asked. In this episode, James Lawrence sits down with Rocket’s Head of SEO, Joe Alder, to cut through the hype and discuss the facts about how AI is impacting SEO and search traffic in 2025. The conversation is backed by Australian-first research from Rocket’s SEO team.Also discussed are the similarities and differences as it relates to SEO and AIO. Whether you're a CMO under pressure to ‘AI everything’ or an in-house marketer navigating new search norms, this is your guide to what’s actually changing and importantly, what is not. Key Takeaways:The current landscape - a reality check on AI traffic and its actual impact on search behaviourHow Google remains resilient amid AI growthAI Overviews - What they are and who they impact6 practical strategies to rank in LLMs that actually workThe importance of doing good SEOHow to optimise technical SEOWhy high-quality content creation mattersHow to structure for ranking highHow to build brand authorityHow to monitor and adapt to the changing landscapeThe future - How AI and SEO will change in the next 1-5 yearsGuest:Joe Alder is the Head of SEO at Rocket, where he leads all SEO services and projects. He has over 8 years of experience in implementing complex SEO campaigns and driving tangible results for B2C, B2B and government organisations. Over the course of his career, he has worked for notable brands such as Amazon, Qudos, P&O Cruises, PE Nation, Fujitsu, and Coates, among others.You can follow Joe on LinkedIn.Access our free webinar with AdNews on AI and SEO in 2025.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.