155: The MadTech Podcast Special: Responsibility in Media

Listen to this episode from The MadTech Podcast on Spotify. Our twelfth edition of The MadTech Podcast Special explores responsibility in media. Acting consciously helps drive responsible media spending, and the big debate is whether agencies and brands are being given the appropriate tools to move forward with this. In this episode Rachel Forde, CEO of UM UK, and Rob Blake UK managing director at Channel Factory join ExchangeWire’s Lindsay Rowntree to explore responsibility in media and how to implement this within the industry. In this session they cover, how to progress from talking about conscious media spending to actually doing it; how Channel Factory and UM UK are helping clients understand how to ensure content creators from minority backgrounds are being championed and invested in; how brands are setting themselves up internally when it comes to this; and what role the service and technology layers should play in responsible media.