SEO Myths Busted! Special Guest: Patrick Stox

Listen to this episode from TheeDigital’s GrowthCast on Spotify. In this episode of TheeDigital's Growth Cast, Keri Rosemond and Christopher Lara discuss common SEO myths with special guest, Patrick Stox. They address the misconception that backlinks are no longer relevant, emphasizing that links still matter and can impact rankings. They also debunk the myth of an optimal keyword density, explaining that while keyword usage is important, there is no magical number. The conversation touches on the value of redirects, the influence of click-through rate on rankings, the debate around subdomains vs. subdirectories, the impact of social signals on SEO, and the existence of a sandbox for new websites. The speakers also discuss the role of domain authority as a ranking factor and the potential use of site authority by Google. Overall, they provide valuable insights and dispel common SEO myths. Read the blog and full transcript here: https://www.theedigital.com/blog/debunking-seo-myths-podcast-patrick-stox Video Podcast on YouTube: https://youtu.be/9g3qmfkClfU Chapters 00:00 Introductions 00:27 Backlinks Are No Longer Relevant 02:34 There Is An Optimal Keyword Density 04:11 Redirects Lose Value 08:51 Click Through Rate Is Used In Ranking 13:20 Subdirectories Are Better Than Subdomains 18:24 Duplicate Content Penalty Is Real 21:32 The Sandbox Exists 23:15 Google Analytics Helps You Rank Better 24:30 Linking Out To Other Sites Is Bad 26:37 Social Signals Affect SEO 27:48 Domain Authority Is A Ranking Factor