How to Double Your Sales Through Facebook & Google Ads

Listen to this episode from Masters of Home Service on Spotify. Unlock the secrets to maximizing your ROI with Google and Facebook ads while avoiding costly mistakes. This episode dives into expert tips for creating high-converting ad campaigns, targeting the right audience, and boosting customer retention. Learn how to take a strategic approach to ad spending, allocate budgets wisely, and build brand awareness to grow your business without wasting money. Join host Adam Sylvester, David Brooks of Contractor Rhino, and Jackson Blackburn of Mt. Baker Window Cleaning Co and Home Service Business Coach.   New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4d0KAEh   [00:00] Introduction to the episode and guests [01:00] Comparing Facebook and Google Ads for different business objectives [03:17] What makes a good Facebook ad, including special offers and giveaways [04:18] Building brand equity through cohesive messaging and brand awareness [05:47] A good Google Ad uses direct, specific messaging and a user-friendly landing page [06:30] Starting Google Ads early pays off by building up visibility over time [07:28] Doubling your leads with Google Ads and how to choose the right format [10:34] Allocating budgets effectively and focusing on customer retention for better ROI [13:00] Using apps like Jobber to streamline customer experience and increase client retention [15:00] How to create effective ads for your campaigns, with design and targeting [18:21] Effective Facebook ads must grab attention quickly and be visually engaging [20:58] Jobber Summit 2025: Details and registration for the event [21:22] Misconceptions about quick ROI from ads and the importance of patience [21:56] Research and partnerships with agencies can help improve ad strategies [22:39] Setting proper ad budgets to sustain campaigns and gather meaningful data [24:33] Build brand awareness and a steady lead flow before investing heavily in ads [25:38] Allocate sufficient budgets to avoid exhausting funds mid-campaign [26:46] Google display ads focus on brand awareness but have lower conversion intent [27:18] Avoid common targeting mistakes like incorrect geographic settings