The Future of B2B Buying Experiences and the Role of AI in GTM with Jaleh Rezaei

Listen to this episode from The Exit Five CMO Podcast (Hosted by Dave Gerhardt) on Spotify. #248 Marketing Strategy | Dave sits down with Jaleh Rezaei, founder and CEO of Mutiny, the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marketing expertise from her time building go-to-market teams at VMware, Gusto, and now Mutiny. She’s on a mission to help marketers ditch the spammy, scaled playbooks of the past and refocus on what really drives pipeline today: buyer experience. Dave and Jaleh cover:Why the current use of AI is making marketing worse and how to use it to build better buying experiences insteadWhat marketers get wrong about speed (hint: it’s not about doing more, it’s about doing what matters)The principles of simplifying your go-to-market strategy to cut through noise and align your team around real revenue resultsMarketing is changing fast, but the teams who win will be the ones who prioritize real buyer experiences, move with speed, and stay aligned on what actually drives revenue. Jaleh breaks down how to make that shift before your strategy gets left behind.Timestamps(00:00) - – Intro (02:44) - – Why AI Is Backfiring in B2B (05:19) - – Outbound Is Broken (Here’s the Data) (07:39) - – What Buyers Actually Want (10:04) - – Gimmicks Don’t Scale (11:34) - – How to Build Marketing That Lasts (12:59) - – Why Marketing Is Harder Today (14:34) - – AI Efficiency vs. Buyer Experience (16:04) - – The Right Way to Prioritize Speed (20:05) - – Strategy First, Then Speed (21:55) - – How to Test Big Ideas Fast (24:10) - – Borrowing the YC Mindset (25:50) - – What Good Brand Marketing Looks Like (28:05) - – Best Brand Play: A Children’s Book? (29:50) - – What CEOs Really Want From Marketing (31:30) - – Simplifying Your Marketing Strategy (34:00) - – The Truth About Sales-Marketing Alignment (35:50) - – Common Execution Gaps That Hurt Revenue Send guest pitches and ideas to [email protected] the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Zuddl.We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more.