Marketing Expert Reveals Secret For Building an Audience That Buys | Seth Godin [VIDEO]

Listen to this episode from Erika Taught Me on Spotify. #90 How can you transform your marketing approach to create meaningful connections and lasting impact? In this episode, Seth Godin shares his wisdom on redefining marketing, emphasizing the importance of empathy, understanding customer needs, and leveraging AI as a supportive tool. Erika Kullberg and Seth discuss the balance between consistency and creativity, the significance of professional resilience, and strategies for building a loyal, engaged audience in a rapidly evolving digital landscape. Timestamps: (00:00) - Intro (02:09) - What you should do to be a better marketer (05:10) - Is there such a thing as “natural marketers”? (07:37) - How to become irreplaceable by AI (10:19) - Seth’s biggest failures that he’s proud of (12:59) - How to show up even when you don’t want to (15:50) - The importance of focusing on one platform (31:11) - What people should look forward to in content creation (37:27) - How to stay relevant in your content (42:36) - Time spent on content creation vs. marketing (44:31) - Deciding to work solo: career evolution and career decisions (52:01) - Balancing impact and earning in marketing (54:08) - Your homework as you start marketing (54:41) - Seth Taught Me Get Seth Godin's book "The Practice: Shipping Creative Work" here Special thanks to our partners & sponsors:  Webull (free stocks) - erikataughtme.com/invest Aura: Get a 14-day free trial with my sponsor Aura and see where your personal information is being leaked online - https://erikataughtme.com/aura Bilt Rewards - erikataughtme.com/bilt I’m running a free “Save $1,000 Challenge” to teach you creative strategies to save money. It’s 5 days long and starts on Monday. Grab your free spot here: Erika.com/go Thanks for tuning in and come back every Tuesday for a brand-new episode! Make sure you hit the follow button to get notified. Prefer to listen on the go? Listen wherever you get your podcasts. www.erikataughtme.com/follow Prefer video or want closed captions?⁠⁠ Watch this episode on YouTube.  Did you enjoy the episode?⁠⁠ Please leave us a review⁠ here⁠⁠⁠ (just scroll to the bottom and tap on “leave a review”) It really helps the podcast, even just a sentence is perfect! Follow the podcast @erikataughtme across platforms.  ⁠⁠Connect with me on Instagram.⁠⁠  For more information, go to⁠⁠ ⁠⁠www.erikataughtme.com/⁠⁠ ⁠Get on my personal finance & investing course priority waitlist here⁠  ⁠Get my Mastering YouTube course, to learn how to grow a YouTube following and monetize it⁠  ⁠⁠Get more of my free resources.⁠