Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective

Listen to this episode from Marketing Happy Hour on Spotify. "View your influencers with a relational lens and not as a transaction. They're people. Build a genuine partnership and relationship with them." In this episode of Marketing Happy Hour, Geena Massara of Girlfriend Collective (formerly BuzzFeed and FabFitFun) is answering all of your questions about influencer and affiliate marketing. This Senior Marketing Manager of Affiliate and Influencer shares her answers to the questions:  What are the differences between influencer and affiliate marketing? And when do you utilize one vs. the other? Micro- or Macro-Influencers: which one brings the most value for brands?  Following an influencer campaign, what KPIs do you need to measure?  How can I land a marketing job with large consumer brands? What's your advice for keeping on top of the trends within the influencer marketing space?  If you're in the influencer industry looking for tips for enhancing your campaigns or you'd like to grow your knowledge overall of the industry, then this episode is for you.  Grab a drink and listen in to our discussion with Geena Massara. ----- Other episodes you'll enjoy if you enjoyed Geena's episode: Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr Growing a Community on Social | Karissa Widder of Kindred ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Geena on Instagram: https://www.instagram.com/geenz__/ Connect with Geena on LinkedIn: https://www.linkedin.com/in/geena-massara-14847694/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/