Making Sense of the Instagram Algorithm

Listen to this episode from Good Content with Shannon McKinstrie on Spotify. Let’s talk about the Instagram algorithm, it’s not that scary, I promise! The overall goal is simple: keep users on the app. Remember, the algorithm rewards good content! I’m going to walk you through the differences between connected and unconnected reach, along with key factors like watch time, likes, and shares. We’ll also look at a few viral reels right now and I’m sharing some easy ideas you can run with!In this episode we’ll be covering:Understanding the goal of the Instagram algorithm and how to make it work for you.Do some types of engagement matter more than others? We’ll talk through the different types of engagement, like shares, likes and saves.Two types of content reach: connected vs. unconnected.Content engagement metrics and key indicators that can affect your content ranking.Links to reels in this episode:Reel #1: Birthday TraditionsReel #2: Never forget the paint colorReel #3: Costco HacksOther episodes you might have missed:Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 029: Tailoring Successful Reel Techniques to Your NicheEpisode 030: Attract New Followers with Talk to Camera ReelsEpisode 034: Is Engagement the Most Important Metric on Instagram?Send a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!