Gary Lipovetsky: How to Build a Personal Brand That Actually Lasts

Listen to this episode from Kale in My Teeth on Spotify. In this episode, Rivki sits down with Gary Lipovetsky for an unfiltered conversation about what it really takes to build a profitable personal brand. From navigating ego and limiting beliefs to dissecting data and redefining success, Gary shares hard-earned insights from growing a creator business with his wife, Valeria. Whether you're an influencer, entrepreneur, or just curious about the creator economy, this episode is packed with honest, practical wisdom.📌 Rivki’s IG: @rivkirabinowitz | Rivki’s TikTok: @rivkirabinowitz📌 Gary’s IG: @garylipovetsky00:00 Intro05:43 Journey in Content Creation and Business08:28 Monetization and Personal Development12:17 Challenges and Strategies in Social Media15:00 Balancing Passion and Business21:33 Analyzing Content Performance28:13 Brand Partnerships and Long-Term Goals37:15 Live Account Audit43:10 Content Strategy and Audience Engagement55:05 Final Thoughts and Takeaways