How Long Should Legal Blog Posts Be? - Node Thirty Three

As experienced digital marketers, we are often asked: How long should a legal blog post be? We used an example search of California Homestead Exemption" and found that this answer is the same as the classic attorney answer: it depends. Legal blog writers are often curious as to what the optimal length for their blog content should be. If the content is too short, it won't be able to provide answers and likely won't have sufficient keywords to rank highly in Google. But if the content is too long, readers may lose interest or become confused.