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Email Win-Back Programs: Do They Work?

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Email Win-Back Programs: Do They Work? | MarTech

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For any marketer, not just email marketers, retaining customers is an important yet challenging task. Inactive subscribers present two problems to email

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https://martech.org/email-win-back-programs-work/

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@tom_sather

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@martechismktg

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Tom Sather

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For any marketer, not just email marketers, retaining customers is an important yet challenging task. Inactive subscribers present two problems to email marketers: one is obviously the lack of conversions or purchases that are the lifeblood of businesses; the other is reduced deliverability. As spam filters rely more and more on subscriber engagement, having a […]

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2014-04-30

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2021-05-13

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