How we built a SaaS sales team focused on buyer experience

<p>Ben Pearson and I chat about how we built a sales process focused on buyer experience at Navattic. I interview Ben on how he developed his sales philosophy when he joined the company and the balance between creating a winning culture and doing what is best for prospects. </p><p>We also go into why we don't use traditional sales methodologies, how we hire for autonomy and high standards, and why Ben is obsessed with discovery. </p><p>Ben drinks red wine 🍷</p><p>I drink rosé 🍷</p>