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‎'It Just Works'

Blending media studies and marketing literature, <i>‘It Just Works’</i> is a study that uses narrative enquiry and personal interviews to understand the stories of Apple brand fans, as well as how qualitative experience and findings can inform marketing communication.<br /> The text was originally…



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‎'It Just Works'

https://itunes.apple.com/au/book/it-just-works-rethinking-apple-brand-fandom/id1450907652

Blending media studies and marketing literature, <i>‘It Just Works’</i> is a study that uses narrative enquiry and personal interviews to understand the stories of Apple brand fans, as well as how qualitative experience and findings can inform marketing communication.<br /> The text was originally…



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https://itunes.apple.com/au/book/it-just-works-rethinking-apple-brand-fandom/id1450907652

‎'It Just Works'

Blending media studies and marketing literature, <i>‘It Just Works’</i> is a study that uses narrative enquiry and personal interviews to understand the stories of Apple brand fans, as well as how qualitative experience and findings can inform marketing communication.<br /> The text was originally…

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