New-School ABM: Concrete Solutions for Busted Tactics - Informa TechTarget Events

Bad buyer data. Bland, un-personalized content. Sales teams left chasing their tails—there are a lot of ways ABM can go wrong. All that time and all that money spent only for your best attempts to be outright ignored by your customers. You need to make sure you get it right. Right now, a full 87% of B2B buyers expect to be wowed with personalization throughout their journey, but these lingering problems prevent even the best GTM teams from out-performing expectations.   At our New-School ABM virtual event, we’re determined to offer smart paths forward for ABM teams at every level. Join some of B2B’s best experts and practitioners to help reinvigorate your ABM strategies. You’ll discover proven ways to achieve near-term wins while building long-term solution consideration and brand preference that grows over time.