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Invention without Co-creation Just Makes n't Fly - clasioem — LiveJournal

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Why the Starbucks

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Why the Starbucks "15th Ave" Store Is Doomed to Fail In the last hebdomad there holds been a minor bombination in the media about Starbucks effort at unbranding as a agency for invention. On the surface, there may be some positive facets to this tactics. My takings is that without the input of…

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Invention without Co-creation Just Makes n't Fly

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