Siemens Healthineers: A Digital Journey

The case delves into the digital transformation journey of Siemens Healthineers (SHS), a prominent player in the medical technology industry aiming to elevate the healthcare system. It centers around the development, launch, and growth of the company’s digital healthcare platform, teamplay. Despite the platform's success, SHS confronted significant challenges. The company relied heavily on its core MedTech business, and faced rapidly intensifying competition. The case examines Siemens Healthineers' strategic decisions in the face of these challenges. It highlights the importance of dynamic capabilities in addressing a rapidly changing environment and the need for continuous renewal in dynamic digital healthcare ecosystems.