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Is Starbucks’ reversal of automation the new game in town? - LSE Business Review
Starbucks thought it was streamlining drink-making and reducing labour costs when it introduced an automated system in 2022. Three years and many disappointed customers later, the system is being rolled back. Leslie Willcocks analyses what makes technology rollouts work and what often goes wrong in the process. In April 2025, Starbucks announced it was pulling
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Is Starbucks’ reversal of automation the new game in town? - LSE Business Review
Starbucks thought it was streamlining drink-making and reducing labour costs when it introduced an automated system in 2022. Three years and many disappointed customers later, the system is being rolled back. Leslie Willcocks analyses what makes technology rollouts work and what often goes wrong in the process. In April 2025, Starbucks announced it was pulling
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Is Starbucks’ reversal of automation the new game in town? - LSE Business Review
Starbucks thought it was streamlining drink-making and reducing labour costs when it introduced an automated system in 2022. Three years and many disappointed customers later, the system is being rolled back. Leslie Willcocks analyses what makes technology rollouts work and what often goes wrong in the process. In April 2025, Starbucks announced it was pulling
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- descriptionStarbucks thought it was streamlining drink-making and reducing labour costs when it introduced an automated system in 2022. Three years and many disappointed customers later, the system is being rolled back. Leslie Willcocks analyses what makes technology rollouts work and what often goes wrong in the process. In April 2025, Starbucks announced it was pulling
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- og:descriptionStarbucks thought it was streamlining drink-making and reducing labour costs when it introduced an automated system in 2022. Three years and many disappointed customers later, the system is being rolled back. Leslie Willcocks analyses what makes technology rollouts work and what often goes wrong in the process. In April 2025, Starbucks announced it was pulling
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- twitter:descriptionStarbucks thought it was streamlining drink-making and reducing labour costs when it introduced an automated system in 2022. Three years and many disappointed customers later, the system is being rolled back. Leslie Willcocks analyses what makes technology rollouts work and what often goes wrong in the process. In April 2025, Starbucks announced it was pulling
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