blog.tivo.com/tivo-for-business/bridging-complexity-with-clarity-rethinking-ctv-planning-in-the-age-of-data-overload

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https://blog.tivo.com/tivo-for-business/bridging-complexity-with-clarity-rethinking-ctv-planning-in-the-age-of-data-overload

Bridging Complexity with Clarity: Rethinking CTV Planning in the Age of Data Overload -

There’s a quiet consensus forming in the industry: we’re past the trial phase. Advertisers are no longer satisfied with “directional” data or vague attribution models. They want proof. Precision. Outcomes. More importantly, the rigor and datasets we use on the backend of outcomes measurement should be same on the front-end when it comes to planning and audience development. 



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Bridging Complexity with Clarity: Rethinking CTV Planning in the Age of Data Overload -

https://blog.tivo.com/tivo-for-business/bridging-complexity-with-clarity-rethinking-ctv-planning-in-the-age-of-data-overload

There’s a quiet consensus forming in the industry: we’re past the trial phase. Advertisers are no longer satisfied with “directional” data or vague attribution models. They want proof. Precision. Outcomes. More importantly, the rigor and datasets we use on the backend of outcomes measurement should be same on the front-end when it comes to planning and audience development. 



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https://blog.tivo.com/tivo-for-business/bridging-complexity-with-clarity-rethinking-ctv-planning-in-the-age-of-data-overload

Bridging Complexity with Clarity: Rethinking CTV Planning in the Age of Data Overload -

There’s a quiet consensus forming in the industry: we’re past the trial phase. Advertisers are no longer satisfied with “directional” data or vague attribution models. They want proof. Precision. Outcomes. More importantly, the rigor and datasets we use on the backend of outcomes measurement should be same on the front-end when it comes to planning and audience development. 

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      There’s a quiet consensus forming in the industry: we’re past the trial phase. Advertisers are no longer satisfied with “directional” data or vague attribution models. They want proof. Precision. Outcomes. More importantly, the rigor and datasets we use on the backend of outcomes measurement should be same on the front-end when it comes to planning and audience development. 
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