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AWS Entity Resolution Expands Data Matching Capabilities with LiveRamp, TransUnion, and Unified ID 2.0 Integrations | Amazon Web Services

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AWS Entity Resolution Expands Data Matching Capabilities with LiveRamp, TransUnion, and Unified ID 2.0 Integrations | Amazon Web Services

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Launched in July 2023, AWS Entity Resolution has been helping organizations like Best Western Hotels, Merkle, ActionIQ, and Thompson Reuters to more easily match and link related records stored across multiple applications, channels and data stores using advanced matching techniques including rule-based and machine learning (ML)-powered matching. The service capabilities have enabled these companies to […]

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