The case for listening to enterprise users | Ad Hoc

For companies that rely on consumer sales, there’s a clear business case for creating intuitive, pleasurable user experiences. But what about situations where the consumer or end user is not the customer? Where the organization is the customer, there may seem to be less incentive to design around the needs of end users. This is certainly the case in many organizations that rely on enterprise systems. If the system basically works, the thinking goes, why focus too heavily on the experience of using it?