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Header-Bidding Wrappers: Another Step Toward The End Of The Waterfall | AdExchanger
Header bidding has been such a runaway hit for publishers that it’s required the development of a new technology to manage all the partners they want to add. What seems a small change – the addition of a wrapper that organizes buyers as they enter the ad server – further solidifies header bidding’s place […]
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Header-Bidding Wrappers: Another Step Toward The End Of The Waterfall | AdExchanger
Header bidding has been such a runaway hit for publishers that it’s required the development of a new technology to manage all the partners they want to add. What seems a small change – the addition of a wrapper that organizes buyers as they enter the ad server – further solidifies header bidding’s place […]
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Header-Bidding Wrappers: Another Step Toward The End Of The Waterfall | AdExchanger
Header bidding has been such a runaway hit for publishers that it’s required the development of a new technology to manage all the partners they want to add. What seems a small change – the addition of a wrapper that organizes buyers as they enter the ad server – further solidifies header bidding’s place […]
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