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https://adage.com/article/marketing-news-strategy/new-era-audio-attribution-unlocking-power-broadcast-measurement/2599196

A new era in audio attribution: Unlocking the power of broadcast measurement

Audio advertising has traditionally seemed difficult to measure, but a new methodology from Audacy and Claritas proves that full attribution is possible.



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A new era in audio attribution: Unlocking the power of broadcast measurement

https://adage.com/article/marketing-news-strategy/new-era-audio-attribution-unlocking-power-broadcast-measurement/2599196

Audio advertising has traditionally seemed difficult to measure, but a new methodology from Audacy and Claritas proves that full attribution is possible.



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https://adage.com/article/marketing-news-strategy/new-era-audio-attribution-unlocking-power-broadcast-measurement/2599196

A new era in audio attribution: Unlocking the power of broadcast measurement

Audio advertising has traditionally seemed difficult to measure, but a new methodology from Audacy and Claritas proves that full attribution is possible.

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      A new era in audio attribution: Unlocking the power of broadcast measurement - Ad Age
    • sailthru.date
      2025-01-21T13:40:35Z
    • sailthru.title
      A new era in audio attribution: Unlocking the power of broadcast measurement
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      Audio advertising has traditionally seemed difficult to measure, but a new methodology from Audacy and Claritas proves that full attribution is possible.
    • og:url
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